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When you search for something through search engines like Google, Bing, Yahoo, etc., the web links show up on the SERPs from the first to the last according to their popularity and relevancy with the keywords you have entered in the search bar. So, the results on the first 2 to 3 pages are said to be more popular and highly likely to be visited and other pages are not too much given important by the users.
Search Engine Optimization makes your website appear on the initial pages and achieve higher ranking in the search engines to drive more traffic to it.
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